2024-淘系电商全店动销经营模式特训营,线下课录音+文档资料

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Course Outline

Introduction to Boundless Updates

Distinguishing between Boundless and Direct Marketing

Analysis of the Seven Marketing Scenarios in Boundless

Analysis of the Five Insight Tools in Boundless

Promotion in Search Scenarios

Hands-on experience with Smart Test Plan

Hands-on experience with Standard Test Plan

Hands-on experience with Smart Customer Acquisition Plan

Hands-on experience with Smart Sales Plan

Hands-on experience with Smart Harvesting Plan

Hands-on experience with Customer Correction Plan

Combining multiple plans for deployment strategy

Recommendation Scenario Promotion

Changes in backend functions for precise customer promotion

Differences in traffic for different recommendation scenario positions

Analysis and refinement of product creative customer profiles

Cross-category targeting customers with key words

Strategies for non-standard product deployment in precise customer promotion

Strategies for standard product category deployment in precise customer promotion

Hands-on experience with explosive free Taobao recommendation traffic plan

Rhythm and details of plan with increased budget

Global Scene Marketing

Product operation plan

Full-life cycle growth promotion plan for products

Consumer operation plan

Optimization plan for Deeplink customer assets in store

Activity content scene marketing

Content/activity/store operation plan

Super short video deployment

Real-world new customer acquisition deployment of super short videos

Multi-scene combination deployment strategy

Efficiency comparison of different promotion combination plans

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